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Rental Equipment Center (REC), the premier independent general rental equipment provider in the Denver Colorado market, has been acquired by Herc Rentals. Founded in 2020, Rental Equipment Center quickly became recognized as a leader in large equipment rentals in the greater Denver metro area including Ft. Collins and Loveland, Colorado.

“We are thrilled about the future of Rental Equipment Center as part of the Herc Rentals family. Herc’s culture, fleet resources, and expertise will undoubtedly propel the company to new heights, delivering great service for customers and exciting opportunities for REC’s employees for years to come. The combination of REC and Herc marks the beginnings of an incredible journey, and we could not be more excited to see where it will go,” said Jerry Morin and Troy Miller, founders of Rental Equipment Center.

Herc Rentals Inc. is ranked third on the RER 100 with approximately 350 locations in North America and a rental fleet valued at approximately $4.1 billion.

Catalyst Strategic Advisors, LLC served as the exclusive transaction advisor to Rental Equipment Center.

Catalyst Strategic Advisors

We are a premier mergers and acquisitions advisory firm serving the equipment rental, waste and environmental services, and industrial services sectors. We offer sell-side, buy-side, and strategic advisory services for founder and family-owned businesses, private equity portfolio companies, and publicly traded companies. Our unmatched domain expertise, buyer relationships, and industry insights deliver superior results for our clients.

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