Terex and REV Group just announced a strategic merger, creating a nearly $8 billion specialty equipment manufacturer and signaling Terex’s plan to exit its Aerials business altogether.
Why does this matter? Because it’s another clear sign that major OEMs are reorienting around resilient, infrastructure-driven markets such as utilities, waste, environmental, and materials processing, while moving away from more cyclical, construction-tied categories.
For equipment rental companies and dealers, this shift has real implications:
- More focus on specialty gear that’s mission-critical, not optional
- Increased OEM investment in service, parts, and lifecycle value
- Consolidation that could reshape dealer networks and distribution
At Catalyst, we’ve been talking about this trend for a while – the steady migration toward “specialty” as a strategy. The Terex and REV merger underscores that point in a major way.
